BeachEast @ Queen Elizabeth Olympic Park Opens 23rd July – 4th September 2016.

One thousand tons of sand on Stratford Waterfront, near Westfield and the Olympic Stadium, make BeachEast Britain’s Copacabana this summer.

The UK’s largest urban beach by far featured a vast area of fine, deep sand, 2 paddling pools (one is 1/3 Olympic size!!!), funfair rides, two beach bars and a host of sporting events and activities.

Friends and families can enjoy The Beach fun and sunshine at East London’s sizzling summer attraction.

In 2015 BeachEast was very successful. The site was never over-crowded but visitor feedback told us that the beach and pool were sometimes a bit too busy.

This year we want as many people as possible to be able to enjoy the beach, and the pool, safely and in comfort.

So we are building an even bigger beach, creating an extra paddling pool especially for toddlers and introducing an entry charge.

We are charging adults £2 and children (over 3 and under 12) £1. Entry is free for children of 3 and under. Everyone paying to come in will be given money-off vouchers equal to the entry price.

The vouchers can be used on any of the rides and, subject to a minimum spend, at most food and drink outlets, including at the bar.

We believe this will be the best way to ensure that as many people as possible can enjoy BeachEast at its best.


Why can I not bring a picnic this year?

There are a number of reasons.

Firstly, BeachEast is a privately paid for and operated by the Mellors Group. It’s not in any way paid for by the Queen Elizabeth Olympic Park. We need to cover all our costs from our on-site trading. In 2015 our food and drink sales were not as good as they need to be because so many people brought their own food and drink.

At very busy times picnic blankets spread on the sand or astroturf took up too much room. The Olympic Park is really big. There are lots of great picnic places close to BeachEast.

Too many people who brought food and drink with them last year did not take their rubbish away. They just left it wherever they had been sitting. This kind of thing spoils other people’s enjoyment and means we have to pay for extra cleaning staff.

Too much food waste was finding its way from the picnic blanket into the sand on the beach.

We believe this is the best way to keep BeachEast clean and tidy for everyone to enjoy.



BREAKING NEWS…….BeachEast is coming back, and this time its BIGGER and BETTER than before!
From the 23rd July until the 4th September 2016,
More sand, more attractions, and a whole host of new surprises in store!


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